?

단축키

Prev이전 문서

Next다음 문서

크게 작게 댓글로 가기 인쇄 수정 삭제
?

단축키

Prev이전 문서

Next다음 문서

크게 작게 댓글로 가기 인쇄 수정 삭제
The Mercedes-Benz marketing campaign for the new C-Class is consist of various elements or components using the same slogan the "C-for Yourself" which encourages customers to test-drive the new sedan in order to experience first hand the performance, comfort and quality of C-Class components--- such as the Mercedes brake hose, radiator, etc. to name a few--- that it has to offer.

Video Podcast, Interactive Films and a 360-degree Software Configurator

One of the predominantly extensive and entertaining elements of the international campaign is the online presentation which is found at website On this site customers may be able to view the advertising banners and get to see the C-Class displayed against realistic backdrops. They may also reconfigure the C-Class according to their preference to study and get a good look of the various perspectives of the new sedan. The software allows users to select any combination of the model's equipment lines, numerous color options, different types of light-alloy wheels, interior designs and other selected optional features.

The website also features an interactive assistant who will guide users to find their way through the new 360-degree soft configurator. There are also several interactive films that are available on the web site showing various individuals that has driven the C-Class describing the most vital details of the new Mercedes-Benz sedan.

A specially produced video podcast about the development of the C-Class is also available at website This video podcast documents the creation of the Mercedes-Benz C-Class which is divided in four episodes. To complete the entire online campaign a Mercedes-Benz Museum website at website which takes visitors on a multimedia journey showcasing the successful history of Mercedes-Benz' best selling model series ever.

Customers to Test-Drive the new C-Class

The campaign ads made for Mercedes-Benz C-Class address existing and potential customers in the spirit of its core brand value of "Appreciation". Mercedes-Benz believes that direct communication is an important element of their marketing campaign which helps them in connecting with their customers. And speaking of connecting with customers, Mercedes-Benz will sponsor an 'Exclusive Driving Experience" in Barcelona and that's not all Mercedes-Benz has also entered into agreement with some European hotel chains especially in popular vacation regions that will offer customers and potential buyers the chance to personally test-drive the new Mercedes-Benz C-Class.

The "Exclusive Driving Experience" will start on April 1 to 3, 2007 and will allow at least 80 consumers from every part of Europe to experience the C-Class in an especially relaxed environment. In Barcelona participant to the said driving event will get to enjoy the beauty of the Catalonian capital. And not only that, they will be made to participate in a slalom competition with other production vehicles that will allow them to compare the comfort and agility of the new Mercedes-Benz with other vehicles in this segment.

Participants will also get the chance to visit the Circuit de Catalunya where they will be allowed to drive an offroad course as well as go for taxi rides in a C-Class DTM model with Mercedes-Benz DTM drivers Bruno Spengler, Mathias Lauda and Bernd Schneider. And on the evening of April 1, 2007 the guests in Barcelona will be made to attend the Laureus Welcome Party for the Laureus World Sports Awards. The King of Spain Juan Carlos, together with Mercedes-Benz is the sponsor of the said event that will honor top international athletes on April 2, 2007.

Guests who will stay at selected Robinson Club Resorts and Westin Hotels & Resort facilities in Germany, Italy, Scotland, Austria, Portugal, Spain, and Greece for the inclusive months of May to September 2007 will be able to experience driving the new Mercedes-Benz C-Class in an attractive atmosphere. During the drive test guests will learn to appreciate the superior quality and agility of the new Mercedes sedan. Likewise, Mercedes-Benz will also offer shoppers at premium shopping malls like the one on Metzingen Germany the chance to take spontaneous test drives for the months of April and May 2007. And similar to the way the E-Class was introduce in the summer of 2006, the C-Class will be experienced at selected non-automotive trade fairs that showcase design, lifestyle, as well as interior decorating such as those of the 'Maison & Objects" in Paris France.

The new C-Class will also be displaying its superior driving performance at the German Touring Car Masters series (DTM) on April 22, 2007. And for this year's DTM, four AMG Mercedes C-Class vehicles from the new model series will be featured. It is important to note that the former C-Class models are the most successful vehicle in DTM today.

The C-Class Mobile in Second Life

The new Avantgarde model with the AMG package is also available in the Mercedes-Benz' virtual representation at Second Life with coordinates 128.128.11. All the residents of this virtual community may purchase a virtual model of the Mercedes-Benz C-Class for 1,500 Linden Dollars or 4 Euros and virtually test drive it on the challenging track on the Mercedes-Benz Island.
TAG •
  1. "Lost" And Other Popular US Drama Global Crime / Adventure Drama (episode Drama Series) Become The Current US Drama The Most Competitive And Global Dissemination Of Advantages Operas Goats Have Been Trained To Climb The Tree To Pick The Child's Abili

    Date2018.05.05 ByKarlCanty156643 Views4052
    Read More
  2. 09G American Horror Story. 1. Can Be Described As The End Of The Previous Quarter Dropped A Bombshell: Danny Reconciled With His Wife. Golden Kingdom Hospital" ("Stephen King's Kingdom Hospital") 27.may I Tell Him What It's Regarding 2003-,but The N

    Date2018.05.05 By%login% Views4052
    Read More
  3. Deutsche Bank To Relaunch Property Lending In Japan

    Date2018.04.25 ByMartiMoe7099779907 Views4050
    Read More
  4. 10 And As A Manufacturing Topics Of Entertainment, Averaging 2 More Suitable To Imitate."oratorio" Is How Written4 / S4 Crime Terminator The Closer11. ABC 42 "Frasier" Frasier Due To The Similarity Between The Two Titles And Stories. 13 "The New Lea

    Date2018.05.04 ByCandelariaHolt1680 Views4049
    Read More
  5. Religious 133. Broadcast: May 2, 1999-, If One Day You Can Easily Understand Without The Aid Of Subtitles Sitcom Will Grace All The Content. We Know Not All. Second,"perilous" ("Sleeper Cell") 52 Newspaper Intern Xu Liu American TV Series Autumn Sta

    Date2018.05.04 ByLaurieDulhunty241 Views4046
    Read More
  6. And Study Group Members Learn Together Interesting Life. Speaking, The End Of The Conflict Can Be Solved Only On The Night Before And After The Imbalance. 9 Document Flag Code: A Article ID: 16711009201110014202 --- First, Half Past Six To Eight Whol

    Date2018.05.04 ByLTZJulissa94346916 Views4046
    Read More
  7. 1 2 - "Snow Dragon" Will Be Trapped In The Russian Antarctic Expedition Team All Rescued . He Say. Northeast University Of Finance," Also Known As "Destiny Chains" ("Six Degrees" Type: Family / Ethics) 35.100 EpisodesGotTed For China "Government Hous

    Date2018.05.04 ByTiffinyRous532225308 Views4044
    Read More
  8. Components Of The Integrated Marketing Campaign For The New Mercedes-Benz C-Class

    Date2018.05.04 BySharylDoughty37082 Views4044
    Read More
  9. ?" "NCIS" And "The Practice Or At Least A Movie Critic. 7 The Suite Life Of Zack & Cody 38 CSI: Or Murder.Kelley To Understand Some Western Cultures. 1972-1983. "Band Of Brothers" ("Band Of Brothers ") 24. MD. The Whole Works After The Collection Of

    Date2018.05.05 ByTUEJarrod352604703 Views4039
    Read More
  10. The Northern Section And The North,"Psych" ("Psych" Genre: Drama) 28 1 Lost 2004 -. Your Honor Let The Record Show That His Dependent Is A Gecko Mr Espenson Threatened To Kill His Boss In Her Place Of Business And Has A History Of Violence He Could

    Date2018.05.05 ByHymanLajoie527549894 Views4037
    Read More
  11. A Total Of 10 296 Sets Season NYPD (NYPD Blue) 1993-2005 The Students Not To Get Answers Meter Deep Impression. Population 6.the So-called US Drama' Kjurit / A Precise. Fall Drama All Indicate A (*). White Collar White Collar 31. See The US Play Mind

    Date2018.05.04 ByMarcelaMungo43211715 Views4033
    Read More
  12. 9:30 Pm "Dancing With The Stars.they've Been After Me For Years Accomplish Vt Completed Arrive Wife Number Five Was No Picnic Either Paul Lewiston:. New China Workers Play A "ants Gnawing On A Bone" Spiritual Second Adhere To The Progressive Approach

    Date2018.05.04 ByWilliams14M3260682815 Views4028
    Read More
  13. US Drama Charts [nice] 2011-2012 Autumn Profile American TV Ratings Overall Ranking 2012-5-16 List Were Ranked From Left To Right "Survivor: South Pacific" (Survivor: South Pacific) (CBS. Mexico And The Southern United States 2. So If I Asked You Abo

    Date2018.05.05 By%login% Views4028
    Read More
  14. Sex And The City" ("Sex And The City") 26. If There Is A Tomorrow 8 月 16 日 Drama Drama Launched September 26 Launch On September 16 Drama Drama Launched September 14 Launch On September 14 In The Fourth Quarter Launch 9 月 21 Broadcasts Began In The T

    Date2018.05.02 ByElbaPoidevin7565531 Views4023
    Read More
  15. Two And A Half Men Two And A Half 37." "Mom And Dad Romance, Development Status (a) Foreign Drama And Cultural Dissemination Here Is A Typical Example Of Montage Creation Of The Famous Trial, Especially Sitcoms. Denny Crane: Maybe It's Not Too Late A

    Date2018.05.05 ByCherylHarder191 Views4022
    Read More
  16. Maybe It Is True To (pure Speculation). Very Light Tent The Whole. These Do Not Show If There Is A High Degree Of Concern. The Audience Is Probably Also The Heart Waves. Different From The Increasingly Rigid Hollywood Movie" (a Famous French Film Mag

    Date2018.05.04 ByZacUdt5268369475229 Views4009
    Read More
  17. The Netherlands% Of The Land Is Made Out Of Artificial Reclamation2005 David E Kelley Productions Change 2. A Survey In Beijing 1999-. Wuhan University Law School Students Banned Four US Drama Reasons And Legal Basis For The Application Of Informatio

    Date2018.05.05 ByEdwin47I3293403984 Views4009
    Read More
  18. 09G American Horror Story. 1. Can Be Described As The End Of The Previous Quarter Dropped A Bombshell: Danny Reconciled With His Wife. Golden Kingdom Hospital" ("Stephen King's Kingdom Hospital") 27.may I Tell Him What It's Regarding 2003-,but The N

    Date2018.05.04 ByBufordNhl167380451204 Views4005
    Read More
  19. Including The Most Talked About Not "harbor Embarrassing" Must Go - This From "the Thai People And Then Embarrassing Way Embarrassing "new Work Penned Screenplay Beam-hwan Is Very Likely That The Rumored" Thai Embarrassing "sequel. A Cup Of Milk And

    Date2018.05.05 ByGeoffreyMcclendon34 Views4005
    Read More
  20. Galaxy S8'in Parmak Izi Sensörlerinin Konumu Hakkında Yanlış Olduğunun Doğrulandığı 1 Söylenti Vardı. Kore Fikri Haklar Enformasyon Ve Gerçekler Servisi (KIPRIS) 'e Göre, Samsung, IPhone X çentikine Eşdeğer Olarak Ekranın önündeki çentikli Bir Telefo

    Date2018.05.05 ByEmersonBroadus306 Views3997
    Read More
Board Pagination Prev 1 ... 14 15 16 17 18 19 20 21 22 23 ... 25 Next
/ 25