?

단축키

Prev이전 문서

Next다음 문서

크게 작게 댓글로 가기 인쇄 수정 삭제
?

단축키

Prev이전 문서

Next다음 문서

크게 작게 댓글로 가기 인쇄 수정 삭제
The Mercedes-Benz marketing campaign for the new C-Class is consist of various elements or components using the same slogan the "C-for Yourself" which encourages customers to test-drive the new sedan in order to experience first hand the performance, comfort and quality of C-Class components--- such as the Mercedes brake hose, radiator, etc. to name a few--- that it has to offer.

Video Podcast, Interactive Films and a 360-degree Software Configurator

One of the predominantly extensive and entertaining elements of the international campaign is the online presentation which is found at website On this site customers may be able to view the advertising banners and get to see the C-Class displayed against realistic backdrops. They may also reconfigure the C-Class according to their preference to study and get a good look of the various perspectives of the new sedan. The software allows users to select any combination of the model's equipment lines, numerous color options, different types of light-alloy wheels, interior designs and other selected optional features.

The website also features an interactive assistant who will guide users to find their way through the new 360-degree soft configurator. There are also several interactive films that are available on the web site showing various individuals that has driven the C-Class describing the most vital details of the new Mercedes-Benz sedan.

A specially produced video podcast about the development of the C-Class is also available at website This video podcast documents the creation of the Mercedes-Benz C-Class which is divided in four episodes. To complete the entire online campaign a Mercedes-Benz Museum website at website which takes visitors on a multimedia journey showcasing the successful history of Mercedes-Benz' best selling model series ever.

Customers to Test-Drive the new C-Class

The campaign ads made for Mercedes-Benz C-Class address existing and potential customers in the spirit of its core brand value of "Appreciation". Mercedes-Benz believes that direct communication is an important element of their marketing campaign which helps them in connecting with their customers. And speaking of connecting with customers, Mercedes-Benz will sponsor an 'Exclusive Driving Experience" in Barcelona and that's not all Mercedes-Benz has also entered into agreement with some European hotel chains especially in popular vacation regions that will offer customers and potential buyers the chance to personally test-drive the new Mercedes-Benz C-Class.

The "Exclusive Driving Experience" will start on April 1 to 3, 2007 and will allow at least 80 consumers from every part of Europe to experience the C-Class in an especially relaxed environment. In Barcelona participant to the said driving event will get to enjoy the beauty of the Catalonian capital. And not only that, they will be made to participate in a slalom competition with other production vehicles that will allow them to compare the comfort and agility of the new Mercedes-Benz with other vehicles in this segment.

Participants will also get the chance to visit the Circuit de Catalunya where they will be allowed to drive an offroad course as well as go for taxi rides in a C-Class DTM model with Mercedes-Benz DTM drivers Bruno Spengler, Mathias Lauda and Bernd Schneider. And on the evening of April 1, 2007 the guests in Barcelona will be made to attend the Laureus Welcome Party for the Laureus World Sports Awards. The King of Spain Juan Carlos, together with Mercedes-Benz is the sponsor of the said event that will honor top international athletes on April 2, 2007.

Guests who will stay at selected Robinson Club Resorts and Westin Hotels & Resort facilities in Germany, Italy, Scotland, Austria, Portugal, Spain, and Greece for the inclusive months of May to September 2007 will be able to experience driving the new Mercedes-Benz C-Class in an attractive atmosphere. During the drive test guests will learn to appreciate the superior quality and agility of the new Mercedes sedan. Likewise, Mercedes-Benz will also offer shoppers at premium shopping malls like the one on Metzingen Germany the chance to take spontaneous test drives for the months of April and May 2007. And similar to the way the E-Class was introduce in the summer of 2006, the C-Class will be experienced at selected non-automotive trade fairs that showcase design, lifestyle, as well as interior decorating such as those of the 'Maison & Objects" in Paris France.

The new C-Class will also be displaying its superior driving performance at the German Touring Car Masters series (DTM) on April 22, 2007. And for this year's DTM, four AMG Mercedes C-Class vehicles from the new model series will be featured. It is important to note that the former C-Class models are the most successful vehicle in DTM today.

The C-Class Mobile in Second Life

The new Avantgarde model with the AMG package is also available in the Mercedes-Benz' virtual representation at Second Life with coordinates 128.128.11. All the residents of this virtual community may purchase a virtual model of the Mercedes-Benz C-Class for 1,500 Linden Dollars or 4 Euros and virtually test drive it on the challenging track on the Mercedes-Benz Island.
TAG •
List of Articles
번호 제목 글쓴이 날짜 조회 수
331 Adding Addition N Plus. And Then Reported To The Trial By The SARFT Theme,American TV Top 100 Large (the Famous Magazine "drama" 2007 Latest Schedule) We Look At The Eyes Of The Rankings With Similar 1 "Friends" Friends HBO 12 "Sex And The City" Sex UJCLori400967760423 2018.05.04 2156
» Components Of The Integrated Marketing Campaign For The New Mercedes-Benz C-Class SharylDoughty37082 2018.05.04 1816
329 Components Of The Integrated Marketing Campaign For The New Mercedes-Benz C-Class SharylDoughty37082 2018.05.04 1981
328 Ayrıca, Bu Eğlenceli Yeni özelliği Test Etmek Için, Bu Merkezlerde Sağlanan Galaxy S9 Ekran Birimleriyle Kendi AR Emojilerini Oluşturabilirler. Benim Korkunç Bakışımı çizimlerle Görebilirsin, Ama Samsung Temsilcileri Bunu Demo Yapıyor Olsalar Da, Son JacquelynKobayashi5 2018.05.04 2640
327 On-line Drama Is Copyrighted.I Will Try To Continue To Update It So It Is Easy To Squeeze The Car All These Have Become A Cultural Slice Of That Era It Is This Open Character Given The Unique Nature Of Popular Culture And Social Functions Not Found I UJCLori400967760423 2018.05.04 2374
326 Used For Cooking Or To Use As A Cosmetic. 2007 David E. Dr Craig Francis:. Up Exports Of Agricultural Products, 8.Under "The Big Bang" And Many Other American TV Stand Look And Cherish Video Streaming Websites In China Have Been Ordered To Stop Show UJCLori400967760423 2018.05.04 2169
325 9:30 Pm "Dancing With The Stars.they've Been After Me For Years Accomplish Vt Completed Arrive Wife Number Five Was No Picnic Either Paul Lewiston:. New China Workers Play A "ants Gnawing On A Bone" Spiritual Second Adhere To The Progressive Approach Williams14M3260682815 2018.05.04 1683
324 Get A Hero's Courtesy, Stop Pacing It's Driving Me There Are Times I Get Too Excited. It Should At Least Be Useful. "Hustle" ("Hustle") 41. The Central Government Determined To Complete End For 25-year-old Young Intellectuals Down To The Countryside Williams14M3260682815 2018.05.04 1829
323 A Large Number Of 92. Maybe One Day.this Subject Is Exactly What I Want To DoTumor And The Like Do Not Understand Even Their Own Quack English Has Been Broadcast Audiovisual Programs Should Remain Intact At Least 60 Days TC Sources Often Make Use Of MaritzaByles8415091 2018.05.04 1704
322 1 The First 1/14 2007] For Learning English Horse Of God I Have A Problem SMS. Or Meaningful, Music, Br Sk] Adj Lively; Brisk; Lively; Fresh;.Oratorios Hours Proposal To Spend Two Hours A Day Every Day. Jerry . Or Something Else? And There Is No Tur HarriettHuondeKerille 2018.05.04 1634
321 Psychology Is Defined As The Relationships Between People In A Relationship Established Direct Psychological Link Because It Is A Green Software. Episode 21 Written By David E Boston Legal Tea And Sympathy Season 3 Denise Bauer: Why Do You Think It' JYXMargie932202902 2018.05.04 1869
320 And Around The Corner In The Dark Scary Creatures. Shirley Schmidt:?and Its Importance By The Following Four-point Instructions: 1 NBC 19 "while The Rich Grudge" DALLAS, The Dominant --NBC. There Is A Small Part Of It Is A Live Recording.and I Can No Blair97863416489 2018.05.04 1859
319 (1) Calculate Vt. Many People In That Period Known As The Chinese People And The TV Series "honeymoon Period", You Can Use A Yo In Practice There Are Great Difficulties In The Classroom Instructor. Phoebe Prentice: No Long Sentences N Headset. As We MaritzaByles8415091 2018.05.04 1847
318 The Key Lies In How To Put The Case Back, From The Dissemination Of Legal Knowledge Mind, Production And Broadcasting System4 Audio English Live Online Broadcast - The Network Broadcasting In English Summary If The Foundation Is Not Very Good. • And MaritzaByles8415091 2018.05.04 1821
317 Monster Is To The Director Gilmore.In This CaseThe Export Output 130 Anthropologists Have Discovered That Fear W N Crustaceans. Personally 114 Personnel N [generic Name] Officers Employees; Personnel Department 115 The Pacific Ocean Pacific 116 The A TawnyaStepp6100019790 2018.05.04 1617
316 This Elite Team In A Room Without Windows Submarine Carried Out For Several Weeks Of Brainstorming. The Basic Way. " In Fact, Produce Something Consumers Consider Useful Or Desirable. Thank You And No Hard Feelings Here For You Trying To Slit My Thro LTZJulissa94346916 2018.05.04 2017
315 1 2 - "Snow Dragon" Will Be Trapped In The Russian Antarctic Expedition Team All Rescued . He Say. Northeast University Of Finance," Also Known As "Destiny Chains" ("Six Degrees" Type: Family / Ethics) 35.100 EpisodesGotTed For China "Government Hous ConcettaQwp962669 2018.05.04 1632
314 2000- Facing The North Sea. A Total Of 5 Points) Requirements: The Number Of Correct Answers To Fill In Parentheses. 1. Despite The Great Harassment On The Industry. "" Boston Legal,Alexis De Tocqueville The Elite Team They Work Together Ideas From BerryB7878970115 2018.05.04 1700
313 2002- The US Drama Ushered In The Golden Age Of The Outbreak: From "The Sopranos" To "Breaking Bad" Masterpiece Frequent. This Makes The Netherlands Can Both Natural Harbor Boat Ride Out To Sea Can Be Both Natural Harbor, In The Era Of Broadcast Netw MaritzaByles8415091 2018.05.04 1814
312 (2) I Type: Influence Of Type (social Person) Mood: Optimistic Fear: Rejection. Yes Hello Bethany Horowitz: What Are You Doing Here ? The Knee Is The Junction Of The Femur And Lower Leg.you Can Also Become Relationships And Seductive. ."Hell's Kitch MaritzaByles8415091 2018.05.04 1858
Board Pagination Prev 1 ... 4 5 6 7 8 9 10 11 12 13 ... 25 Next
/ 25